You can tell a lot about a city by looking through the monthly coupon value pack that comes in the mail. Every coupon value pack seems to have coupons for dry cleaning, car washes, and pizza, though not usually all at the same place. In Santa Monica, the coupon value pack also had coupons for tanning salons, cosmetic dentistry, and other means of improving your mug. Oddly enough, there were also coupons for a variety of junk foods beyond pizza, including a coupon for 50% off the price of donut holes that I used many, many times (the guy at D.K. Donuts on Santa Monica didn't make you give him the coupon when you used it, so you could use it over and over again).
The coupon pack in Palo Alto is loaded with coupons for remodeling, house painting, landscaping, carpet cleaning, and hardwood floor installation. There was also one coupon for a limousine service.
Berkeley and Alameda didn't have monthly coupon value packs, at least none that I ever received.
From this, we can conclude that: (1) Santa Monica is full of people who like to eat junk food but look good doing it, (2) Palo Alto is a place for homeowners who have better things to do than buy donuts a 3:00 a.m., and (3) staple commodities in the East Bay are cheap enough as it is. That's my scientific conclusion. I will accept no dissent.