Sorry, that title makes no sense.
Anyway, here is an interesting story about the NFL's abortive effort to trademark the term "the Big Game." The application was opposed by both Cal and Stanford, who as we all know have been using the phrase to refer to their annual foot-ball match for like a hundred years.
Two more interesting tidbits from the article: (1) A Stanford attorney says the two schools may apply for their own damn trademark in the phrase, and (2) the NFL may still try to secure protection for the phrase as used to refer to the Super Bowl.
Hat tip: WSJ Law Blog, which provides a link to video of the Play (something that, as far as I know, is not the subject of any trademark protection).