Stop it. All of you. Stop starting blog entries with the word "So". It adds precisely nothing to your post and just looks ridiculous. Especially when it's the fourth or fifth introductory "So" I've seen in the past twenty minutes of blog reading.
I don't know where people picked up this casual over-use of the word "so," but I suspect it's somehow related to the popularization of the use of "so" as a verb modifier ("I am so going to the store right now."), for which I blame Friends. First, "so" showed up as a cutesy, meaningless emphasizer in mundane sentences, and the next thing you know it's the obligatory introduction of 90% of the nation's blog entries. It doesn't have to be. Stop it.
What I really think is going on here is that people are trying to blog like they talk. In conversation, people often start out with the word "So" in order to indicate to their listeners that what they're about to say may be vaguely interesting, but not important. For example, consider the differences in hearing the following two statements.
"So I saw The Sisterhood of the Traveling Pants this weekend."
"I saw The Sisterhood of the Traveling Pants this weekend."
If you heard option one, you'd think to yourself, "This person is just talking to me because they feel like talking to me, which is fine, because I like this person, and it doesn't really matter what we're talking about because we're friends. We'll talk about The Sisterhood of the Traveling Pants for a while, then maybe talk about something else, and maybe we'll make out later. Not in a gay way, but whatever happens happens."
But if you heard the latter option, you'd think to yourself, "Oh my God, this person really wants to tell me about The Sisterhood of the Traveling Pants. She said it with such force and purpose that this movie must be the sine qua non of our present conversation, and she wouldn't be talking to me if she hadn't seen The Sisterhood of the Traveling Pants this weekend."
That's all well and good. It makes sense in conversation. If you're just hanging out with someone, you don't want to make it seem like anything is particularly important, because the experience of visiting with someone is more important than what you actually talk about. But blogs are different. Blog entries are published material. You read a blog. You don't need to be disarmed by a de-emphasizing "So" at the beginning of the blog entry. You can draw your own conclusions as to how interesting the post is. When I see the word "So" at the beginning of a blog entry, I think to myself, "This person is just blogging because they're bored. Whatever they have to say must not be very interesting to them, so why the hell should I be interested absent the benefit of direct, interpersonal interaction? Screw this, I'm looking at porn."
So please. For the love of Blod. Save your keyboard the wear and tear of those three useless keystrokes and leave out the word "So." Or use it only for its intended purposes: to emphasize an adjective or adverb (not a fucking verb, you Friends-quoting roustabouts), or as an indicator of causality. For example:
Correct: Matt is so handsome.
Also Correct: Matt writes so well.
Incorrect: Matt is so going to pass the bar.
Lame: So I saw The Sisterhood of the Traveling Pants this weekend.
Acceptable: I have terrible taste in movies, so I saw The Sisterhood of the Traveling Pants this weekend.