I realize how strange it is to read reviews of advertisements regularly (thank you, Kenny, for introducing me to Ad Report Card and getting me hooked), but I really enjoy Seth Stevenson's column over at Slate. I don't watch much TV, so most of the ads he reviews are ads I've never seen, but his latest column on the detestable new Mac ads hits home in a special place. This is a series of ads that I am familiar with and which drive me absolutely crazy.
I won't provide much independent criticism of the ads, since I agree with almost everything that Stevenson says. Especially the thing about the digital camera. (I mean, really, who the hell has trouble using a digital camera with a PC? If somewhere there's a digital camera and a PC that aren't talking to each other I guarantee you it's the camera's fault, and that camera couldn't talk to a Mac either.) And I love his point about the nerdy guy being more likable than the hipster. In fact, I think what really bothers me about the ads isn't the smug, recycled, and increasingly inaccurate party line about Macs being easier to use than PCs, but the fact that John Hodgman, who I always enjoy on The Daily Show, has sullied himself by participating in them. Boo, John Hodgman.