All right, look, it's Godzilla, all right? It's just a goddamn giant monster destroying New York City. It doesn't become cooler because it's on a hand-held camera, or because it doesn't have an official title, or because Paramount is trying to keep the trailer off the Internet. JJ Abrams is just having teaser/hype withdrawals during the enormous Lost hiatus and he's trying to get his fix. Don't encourage him.
JJ Abrams. All stick and no carrot.